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Our Vision

To re-imagine insurance ensuring LV= is successful for the next 170 years.

With the culture of a startup and the backing of the UK's largest friendly society LV=, we exist to shake up traditional insurance and make it better and easier for everyone.

Our Mission

To identify and bring to market great new products and services that help LV= customers to Live Confident.

We will be the vehicle through which LV= will develop new customer propositions and business partnerships - creating the seedling businesses of our future.

Meet the team

Our group of innovators

Lee Noon

Lee is leading LV= Tomorrow helping us to re-imagine insurance so that we remain successful for the next 170 years.

Lee has over 15 years experience in senior-level digital and marketing roles within Financial Services (AVIVA and LV=) and Telecommunication (The Caudwell Group) sectors and has held a number of Non-Executive and Advisory roles supporting start-up businesses.

Lee Noon
Digital Director
David Oliver

David has been at LV= for the past 6 years working across the spectrum of digital insurance, having previously spent time at Barclays, Accenture, Government and a number of start-ups.

His background is split between Experience Design and Data Science with the occasional dabble into development. His current remit spans all aspects of digital insurtech propositions.

David Oliver
Head of Digital
Holly Croall

Having come from a retail background initially, Holly transitioned into financial services 5 years ago and has since worked in a number of guises including customer service management, product management, risk, strategy and finance.

With over a decade of customer and people experience, Holly specialises in customer insight, people management and learning & development.

Holly Croall
Customer Insight and Strategy Lead
Jo Westall

Jo has 20 years of experience in the industry covering a range of roles including leading a Marcomms team, giving financial advice, providing insight as a Research Manager and PR for LV=, Skandia and Friends Life.

Recently Jo has specialised in proposition and innovation for LV=’s protection business. She is excited to be part of  LV= Tomorrow working to deliver the next generation of insurance solutions.

Jo Westall
Senior Innovation Manager
Mark Falconer

Mark joined LV= in July 2013, having spent 2 years 'living the dream' as the 'Hoff' on Sandbacks beach. Prior to that, he spent 25 years as a Derivatives Trader in the City, the last 20 of which were at RBS.

Mark is scanning for new technology or business models that could disrupt LV=, as well as bringing a harder, more commercial 'edge' to existing business decisions.

Mark Falconer
Horizon Scanning Lead
Manos Dramilaris

Manos is an experienced Web Developer with demonstrated history of working on client and business facing web applications. Skilled in Web Design, HTML, CSS, JavaScript and C#. 

He works with technologies like Umbraco CMS, Drupal and Mendix for development and prototyping and he also has a Master of Science in Games Development from Kingston University.

Manos Dramilaris
Digital Experience Developer
Tom Wickham

Tom has worked at LV= as a UI and UX designer for the past four years, conceptualising, visualising and prototyping award-winning online user journeys for our customers. His skills also include illustration, video production, HTML, CSS and animation.

Tom Wickham
Digital Experience Designer
Shelley Pearce

Shelley previously worked within recruitment and a variety of senior support roles before joining LV= in 2012.

During her time in the HR department, Shelley provided PA support to various teams and senior stakeholders whilst seeking opportunities to enhance her skill set.

This roles combines her passion to make a difference and to utilise her transferrable skills in supporting the LV= Tomorrow team.

Shelley Pearce
Personal Assistant
Claire Stockley

Claire joined in 2010 when LV= decided to create an in-house recruitment team. Having supported across a number of insurance talent disciplines whilst at LV=, she now specialises in Digital, Marketing and Customer Insight & Strategy.

She works to bring people, talent and career opportunities together, so if you're keen to be a part of LV= Tomorrow, then feel free to get in touch with her.

Claire Stockley
Resourcing Consultant
Join Us

Interested in working at LV= Tomorrow?

To re-imagine Insurance we’ll need the very best talent working with us. You’ll join a fast-moving business, get the opportunity to work with leading and progressive companies, partnerships and start-ups, and be part LV= Tomorrow’s success. We’re interested in hearing from curious, customer centric innovators.

recruitment@tomorrow.co.uk
Work with Us

Interested in becoming an LV= Tomorrow partner?

LV='s core purpose is to allow our customers to 'Live Confident', addressing their needs from health to wealth, from first job to old age.
Whether you are an 'enabler' or 'disruptor', we are looking to work with innovative start-ups that share our vision of how insurance can be re-imagined.

hello@tomorrow.co.uk
The Blog

Thoughts from Tomorrow

[Cool blog entry title goes here]

[Cool blog entry title goes here]

It has been some months now since I was asked to come on board as lead designer for Tomorrow. While it felt a little weird to just up… Read More

Lean

Lean

The Lean Approach to new business. models

Over the last couple of years I have spent a lot of time designing experiences… Read More

Forming, norming and performing!

Forming, norming and performing!

While simultaneously organising and, later, settling in to our new office environment we were pulled together as a ragtag team to form the core of… Read More

Traditional coding vs Low-Code development

Traditional coding vs Low-Code development

I had never heard about low-code development until a year ago. The whole concept was completely new to me as I have been a commercially… Read More